BlueTriton Brands, Inc. Privacy Notice

Effective date: August 12, 2023

Triton Water Canada Holdings, Inc. and its affiliates (including BlueTriton Brands, Inc.) (collectively, “Triton Canada”, “us”, “we”, or “our”) are committed to protecting your privacy. This Privacy Policy (“Policy”) explains how we collect, use, disclose and protect the Personal Information (as defined below) of our customers and users. It applies to all Personal Information collected by us:

  1. on https://www.bluetriton.ca, https://www.drinkpurelifewater.ca and any other website or mobile application that links to this Policy (collectively, the “Triton Canada Sites”);

  2. when you engage with us via social media;

  3. when you purchase our products or services; and

  4. when we otherwise interact with you (by email, telephone or otherwise)

(collectively, the “Services”).

By using the Services, you agree to the collection, use, and disclosure of Personal Information in accordance with this Policy.

1. Collection of Personal Information

In this Policy, “Personal Information” means any information about an identifiable individual. When you use our Services, we may collect or receive Personal Information about you to provide our Services and operate our business. The types of Personal Information that we may collect about you are:

a.     Information You Provide to Us Directly

You may provide your Personal Information to us when you use our Services, including use of the Triton Canada Sites, contact us with inquiries, make an order or make any other purchase through our Services, or otherwise access our Services. This Personal Information may include:

  • Contact Information – We collect Personal Information when you sign up for our exclusive content, contests, promotions, offers, coupons, and other offers. This includes Personal Information such as your first and last name, [street address], [city], [province], [postal code], [phone number], and email address.

  • Purchase or Order Details – When you make a purchase through our Services, we collect Personal Information related to that purchase. This may include Personal Information such as date and time of purchase, and total price. 

  • Donations Application - When you complete the BlueTriton Brand charitable donation application, we collect Personal Information related to that transaction. This may include Personal Information such as name, phone number, email address, street address, city, province, and postal code.

b.     Information Received From You as Part of Your Communications

When you use our Services, complete electronic forms, communicate with us or contact us by email or phone, we may automatically collect and store certain Personal Information about you and the activity you engaged in, for example: your name and contact information; your purchase details; your purchase details; information that you voluntarily provide to us; the nature of your communication; the purpose of the interaction, and the action we took in response to your inquiry or request. 

c.     Information Collected Automatically

We may receive and store certain Personal Information about you and your device(s) automatically when you access or use the Triton Canada Sites or our Services. This information may include:

  • Technical Information – We collect technical information associated with your activity on the Triton Canada Sites and may include information related to your browser and operating system, internet protocol (IP) address (the internet address of your computer) unique device identifiers, and other information such as your device type. We use such information for diagnostic and statistical purposes and to administer our Services.

  • Site Usage Information – We collect information to better understand customer traffic patterns and the usage of the Triton Canada Sites. This may include the webpage that you were visiting before accessing the Triton Canada Sites or mobile application, the pages or features of the Triton Canada Sites or mobile application you browsed to inform us which part of the Triton Canada Sites, app and Services you visit and how much time you spend there. This information is used to analyze and improve the Triton Canada Sites and to provide our customers with a better user experience.

  • Site Preferences – We collect information about your preferences to make your use of the Triton Canada Sites more productive through the use of cookies.

d.     Location Information

When you use the Triton Canada Sites and/or Services, we may collect general location information (such as IP address). This information may be used to provide recommendations to you, and to enhance your user experience and improve the Triton Canada Sites and/or Services.

e.     Personal Information from Publicly Available Sources and Third Parties

We may collect or receive Personal Information about you from publicly available sources, social network providers, marketing partners, and/or third parties. This may include:

  • Social Network Information – We may receive Personal Information about you from other services. For example, we receive certain Personal Information when you interact with our social media accounts. 

  • Demographic Information – This characteristic information could include information such as income, marital status, spending habits, and other information pertaining to customers.

2. Use of Cookies and Other Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to collect information and personalize your experience with our Services. 

a.     Cookies

Cookies are small web files that a site or its provider transfers to your device’s hard drive through your web browser that enables the Triton Canada Sites or Triton Canada’s systems to recognize your browser and remember certain information.

How We Use Cookies – We use first-party and third-party cookies for the following purposes:

  • to make the Triton Canada Sites and/or our Services function properly;

  • to improve the Triton Canada Sites and/or our Services;

  • to recognize you when you return to the Triton Canada Sites or the Services and to remember information you have already provided and your preferences;

  • to collect information about your activities over time and across third party websites or other online services in order to deliver content and advertising tailored to your interests; and

  • to provide a secure browsing experience during your use of our Services.

How to Manage Cookies – You may disable the use of cookies by modifying your browser settings. If you choose to disable cookies you may not be able to fully experience the interactive features of the Triton Canada Sites and/or our Services.

a.     Web Beacons

Web beacons, also known as web bugs, pixel tags or clear GIFs, are tiny graphics with a unique identifier that may be included on the Triton Canada Sites to deliver or communicate with cookies, in order to track and measure the performance of the Triton Canada Sites and Services, monitor how many web visitors we have, and to monitor the effectiveness of our advertising. Unlike cookies, which are stored on the user’s hard drive, web beacons are typically embedded invisibly on webpages (or in an email).

b.     Online Analytics and Advertising Technologies

We and our third party vendors may use automated technologies (including Cookie identifiers on the Triton Canada Sites and/or the Services), along with other collected information, to tailor ads or deliver content when you are on our Services or on other devices, apps or websites.

c.     Interest-Based Advertising

We (or our service providers) may use the Personal Information we collect, for example, IP addresses and unique mobile device identifiers, to locate or try to locate the same unique users across multiple browsers or devices (such as smartphones, tablets, or computers), or work with providers that do this, in order to better tailor content and features and provide you with a seamless experience across devices. If you wish to opt out of cross device tracking for purposes of interest-based advertising, you may do so through your device settings. We may also use cross-device targeting to help identify our users and serve advertising. This type of advertising is often called “interest-based” or “personalized” advertising—and when it occurs on mobile apps, “cross-app” advertising.

You can learn more about interest-based advertising and how to opt-out of receiving tailored advertising by visiting (i) the Network Advertising Initiative’s Consumer Opt-Out link or (ii) the Digital Advertising Alliance’s Consumer Opt-Out link.

To opt out of Google Analytics for display advertising or customize Google display network ads, you can visit the Google Ads Settings page.

To opt out of Twitter’s interest-based ads, you can follow their instructions posted here.

To opt out of Facebook’s interest based ads, you can follow their instructions posted here.

Please note that even if you opt-out, you may still receive advertisements from us. However, the advertising will not be tailored to your interests. Also, we do not control any of the above opt-out links or whether any particular company chooses to participate in these opt-out programs.

d.     Mobile Applications

Depending on your permissions, we may receive your Personal Information from your Internet service and mobile device providers. Users of mobile device who do not want to receive interest-based advertising may opt-out in several ways. You can learn more about your choices for mobile devices by visiting http://www.aboutads.info/appchoices. Each operating system, (iOS for Apple phones, Android for Android devices, and Windows for Microsoft devices) provides its own instructions on how to prevent the delivery of tailored in-application advertisements. You should view your device or system “Settings” to determine how you can opt out of use of your device ID for “cross-app” personalized advertising.

3. Use of Your Personal Information

We may use the Personal Information we collect or receive about you for various purposes.

a.     To Provide You With Our Services

We use your Personal Information to provide you with the Services. If the applicable information is to be provided or Service is to be performed by a third party, then we will disclose the applicable Personal Information to the third party providing the information or performing applicable Services. Your Personal Information may be available or provided to third party service providers and that are contractually obligated to protect your Personal Information as disclosed in this Policy.  

b.     To Maintain, Support, Improve, and Personalize the Services

We use your Personal Information for our everyday business operations such as supporting, auditing, administering the Services, forum management, fulfillment, and analytics. Your Personal Information may also be used to improve the content and/or functionality of the Services. For example, it may be used to help us improve our offerings. We also use your Personal Information to personalize your experience. We may personalize the content and features you see when visiting our Services. In addition, we may personalize advertisements, marketing communications, and recommendations to make them more tailored to your interests.

c.     To Communicate with You

We use your Personal Information to communicate with you. We may contact you with promotional offerings or other communications that may be of interest to you. If we send you marketing emails about Services that may interest you, each email will contain instructions permitting you to “unsubscribe” from receiving future marketing or other communications within ten (10) days.

In the event you contact us, we use certain Personal Information to respond to your questions and assist you with any issues that may arise in your use of the Services.

d.     For Account and Network Security Purposes

We care about keeping you secure and safe while using our Services. Keeping you safe requires us to process your Personal Information, such as your device information, activity information and other relevant information. We use such information to combat spam, malware, malicious activities or security risks; improve and enforce our security measures; and to monitor and verify your identity so that unauthorized users do not gain access to your information.

e.     To Maintain Legal and Regulatory Compliance

Our Services are subject to certain laws and regulations which may require us to process your Personal Information. For example, we process your Personal Information to fulfill our business obligations, or as necessary to manage risk as required under applicable law.

f.      To Enforce Compliance with Our Terms of Use and Policies

When you access or use our Services, you are bound to our Terms of Use and this Policy. To ensure you comply with them, we process your Personal Information by actively monitoring, investigating, preventing and mitigating any alleged or actual prohibited, illicit or illegal activities on our Services. We also process your Personal Information to: investigate, prevent or mitigate violations of our internal terms, agreements or policies; and enforce our agreements with third parties and business partners.

g.     To Protect You, Others, and Our Business

We use your Personal Information to protect you, others, and our business, including, without limitation, using information for fraud prevention, for enforcement of our Terms of Use, to comply with the law, and to protect against security risks.

h.     For Our Business Purposes

We may use your Personal Information for any other purpose disclosed to you at the time we collect or receive the Personal Information, or otherwise with your consent.

4. Sharing of Personal Information with Third Parties

Your Personal Information is not shared with third parties without your permission, except as described below.

a.     Service Providers

We may share your Personal Information with our third party service providers for certain business purposes. This Personal Information is provided in order for them to provide us services such as payment processing, advertising services, marketing partners, web analytics, data processing, IT services, customer support and other services. These third party service providers have access to your Personal Information solely for the purpose of performing services on our behalf and are expressly obligated not to disclose or use your Personal Information for any other purpose.

b.     When Required by Law

We recognize that information related to your use of our Services could contain Personal Information. However, we may be required to disclose your Personal Information to third parties including law enforcement agencies when required to protect and defend our legal rights, protect the security of users of our Services, prevent fraud, comply with the law, respond to legal process, or a request for cooperation by a government entity.

c.     Corporate Transactions

In the event of a sale, transfer, amalgamation, merger, reorganization, dissolution, or similar event we may transfer your Personal Information to one or more third parties as part of that transaction.

d.     With Your Consent

We also may share or disclose your Personal Information with your consent or at your direction. 

5. Security of Personal Information

We have implemented reasonable organizational, technological, and physical security measures that are designed to safeguard Personal Information. However, no online activity is ever fully secure or error-free. While we strive to protect your Personal Information, we cannot guarantee that your Personal Information is absolutely secure. Please keep this in mind when disclosing any Personal Information to us.

Please recognize that protecting your Personal Information is also your responsibility. We urge you to take every precaution to protect your Personal Information when you are on the Internet, or when you communicate with us and with other through the Internet.

6. Retention

We will retain your Personal Information for as long as your account is active or as needed to provide you with the Services and to maintain a record of your transactions. We will retain and use your Personal Information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We will also retain platform traffic usage data for internal analysis purposes. Usage data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Services, or we are legally obligated to retain this data for longer time periods.

7. Your Rights

Triton Canada aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Information.  To make a request to correct, amend, delete or further limit the use of your Personal Data, please visit: https://www.bluetriton.ca/my-data-requests

a.     Your Rights

This section lists the privacy-related rights (“Rights”) that we extend to all of our customers.  Your right to know and right to deletion are not absolute and are subject to certain exceptions. For example, we cannot disclose specific pieces of Personal Information if the disclosure would create a substantial, articulable, and unreasonable risk to the security of the Personal Information, your account with us or the security of our systems.

  • Right to Know – You have the right to know the Personal Information we collect, use, and disclose about you. 

  • Right to Deletion – You have the right to request that we delete any Personal Information we have collected from you or maintain about you. We may save Personal Information when permitted by applicable law including, without limitation, when the Personal Information is needed for a legal purpose. 

  • Right to Rectification – You may modify your Personal Information by contacting us by completing the form located here:   https://www.bluetriton.ca/my-data-requests

You can also request that we provide you with a copy of your Personal Information in a commonly used electronic format so that you can manage and move it.

Please note that we may ask you to verify your identity before responding to such requests.

b.     Asserting Your Rights

You may exercise your right to know or your right to deletion by contacting us by completing the form located here: https://www.bluetriton.ca/my-data-requests. We may ask you to verify your identity if you are contacting us through online chat, email, or phone. You may also designate an authorized agent to make a request to know or a request to delete. In order to be able to act, authorized agents have to submit proof that they are authorized to act on your behalf, or have a power of attorney. We may deny requests from authorized agents who do not submit proof that they have been authorized by you to act on their behalf.

You can request, in writing, that we correct an error or omission to your Personal Information or delete your Personal Information.  We will endeavour to respond to written requests within thirty (30) days, or alternatively, the timeframe prescribed by the relevant legislation.

8. Transfer of Personal Information

Triton Canada is based in Canada and, regardless of where you use our Services, the information collected as part of that use may be transferred to and maintained on servers located in Canada and elsewhere. Any Personal Information we obtain about you will be stored in accordance with Canadian privacy laws, regulations, and standards, which may not be equivalent to the laws in your country of residence. By using our Services, you consent to this collection, transfer, storage, and processing of Personal Information to and in Canada or elsewhere, including the United States.

Triton Canada will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Policy and no transfer of your Personal Information will take place to an organization or a country unless there are adequate controls in place including the security of your data and other Personal Information.

For certain customers, when requested, we will facilitate the hosting of Personal Information in a specific geographic region. For example, we may be able to offer On-premise/Managed and Private Instance solutions to some customers to ensure their Personal Information resides in a specific geographic region.  However, even with these solutions, there may be circumstances where Personal Information must be transferred outside of the specific geographic region for processing by one of our third party service providers.   

9. Third-Party Sites

Some of the functionality may be provided by third parties and the Services may link to other third-party websites that are not controlled by Triton Canada. These third parties are not under our control and Triton Canada is not responsible for their privacy policies or practices. If you provide any Personal Information to any third party or through any such third-party website, we recommend that you familiarize yourself with the privacy policies and practices of that third party.

10. Electronic Communications

You may have also opted in to receive future promotional electronic communications from us. If you opt-in to receive such communications, we may use the Personal Information to: (i) communicate with you regarding our products, Services and promotions; (ii) provide you with other information that you request; and/or (iii) improve our product and service offerings. You will always have the opportunity to "unsubscribe" from receiving any of our e-mail or other communications at any time. To unsubscribe, you can contact us at unsubscribe@bluetriton.com, or as otherwise described in our electronic communications to you.

If you decide to unsubscribe, we will only contact you thereafter: (i) for the purposes allowed under applicable law; (ii) to send you notices of changes to our Policy; and (iii) to receive Service related messages.

11. Children’s Privacy

Our Service does not address anyone under the age of majority (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of age of majority. If you are a parent or guardian and you are aware that your Children has provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from Children without verification of parental consent, we will take steps to remove that Personal Information from our servers.

12. “Do Not Track” Signals

We do not support Do Not Track (“DNT”). DNT is a preference you can set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable DNT by visiting the Preferences or Settings page of your web browser.

13. Changes To This Privacy Policy

We may update our Policy from time to time. We will notify you of any changes by posting the new Policy on this page.

We will let you know via email and/or a prominent notice on our Services, prior to the change becoming effective and update the “effective date” at the top of this Policy.

You are advised to review this Policy periodically for any changes. Changes to this Policy are effective when they are posted on this page.

14. Contact Us

If you have any questions or concerns relating to this Policy or our privacy practices, please contact us at Canprivacyofficer@bluetriton.com.